Team

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With demonstrated experience in Business Planning, Sales Building, Business Management, New Product and Business Development experience, James Weldon’s career extends over 30 years of progressive Consumer Package Goods and Foodservice assignments in the U.S. and overseas. 

In addition to strong administrative and communications skills, his efforts as planner, team-builder and leader have been recognized by such premier companies as Kraft/General Foods, Chock full o’Nuts and Sara Lee. 

His innovative and entrepreneurial approach to solving problems has even earned him four (4) U.S. Process and Design Patents — the first marketing executive to be so recognized within General Foods. His line experience is matched by over 30 years as a highly-regarded Associate Professor of Strategic Planning, New Product Development and Sales Force Management at Fordham University. 

For over 20 years, Joseph Lipman has provided major corporations with the tools to evaluate competitors and to identify new market/product opportunities. He has worked with companies in a broad range of industries, ranging from Foodservice Coffee to White Goods to Industrial Fabrics.

By augmenting and supporting the market research capabilities of such companies as Kraft, Whirlpool and Newell-Rubbermaid, he has identified product opportunities that have generated millions of dollars of incremental sales, as well as saving companies millions by identifying barriers that would prevent success in new product/market launches.

In addition to in-depth knowledge of and skill in the design and conducting of Survey Research, Joe is also adept at distilling the most important trends that fall out of the data collected. Complementing this is a well-honed skill for executing information searches under the Freedom of Information Statutes. Joe has also pioneered methodologies for determining brand share in the “Business-to-Business” Segment, as well as the means to benchmark Customer Satisfaction in both Consumer Markets and the “Business-to-Business” arena 

Scott founded Steering IMC, LLC a strategic Integrated Marketing Communications firm focused on helping small and medium sizes business grow. 

He has over 20 years’ experience analyzing client’s sales channels, customers, business offerings and then developing action plans to optimize growth across appropriate marketing channels. Scott's experience includes agency leadership, business development and corporate roles. He has worked for iconic clients such as Kraft, Coca-Cola, Anheuser-Busch, Mead Johnson, and Texaco; and dozens of smaller brands throughout the consumer and business to business categories. 

Scott gets great fulfillment from assisting clients and agencies optimize their marketing and business development efforts.